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Retail Guide: how embedded payment transforms customer experience

Written by : Marie Gramaccia
Published on 14 Dec 2023

In a era where retailers and brands are putting extra effort into building lasting relationships with their customers, embedded payment has become a key driver of growth and engagement.

Welcome to the new era of payment!

In this guide, explore with key figures:

  • How regulations and new practices are reshaping the boundaries of payments.
  • Why and how to incorporate innovative features into your offerings.
  • How payment and loyalty converge with mobile wallets.
  • What the major trends will be in the future of payments.

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About the author
Content & Communication Manager

Marie brings extensive expertise in marketing, communication, and branding, with experience spanning both large corporations and start-ups. She has led communication strategies across diverse sectors, including financial services and digital advertising.

Her focus: creating impactful messages and delivering engaging brand experiences.

She draws on her expertise in fintech and payments to create blog content that unpacks market trends and provides a clear perspective on the industry’s key challenges.

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