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Digitisation & Payment : The winning duo for insurance players

Written by : Marie Gramaccia
Published on 07 Dec 2023

In the ever-evolving universe of Insurance, digitisation and payment come together to create an unparalleled customer experience. Picture a seamless journey from subscription to compensation, where each interaction becomes smoother and more instantaneous. Welcome to the captivating future of Insurance!

Digital at the heart of interactions

Increasingly focused on digital transformation, insurance players meet the growing expectations of consumers with a “digital first” approach. The numbers speak for themselves: 80% of consumers plan to use digital channels to interact with their insurance. However, this revolution is not limited to satisfying customers; it is also an extraordinary driver of operational efficiency.

Unmatched operational efficiency

Financial directors in the sector are in pursuit of operational efficiency, viewing automation as the key to freeing up time: 85% of them are convinced of this. The digitization of tools is not only a necessity but also an opportunity, with 48% of financial directors anticipating improved forecasting and anticipation capabilities.

A new growth accelerator

With integrated payment, innovative features take center stage, such as virtual IBAN for effortless reconciliation or instant payment for immediate claims compensation. With 53% of consumers willing to switch insurance providers to receive their compensation instantly and 68% enthusiastic about using a virtual card to avoid upfront payments, these new tools will accelerate the growth of the insurance sector.

Conclusion: Digital and Integrated Payment, the Future of Insurance is Already Here!

The insurance landscape is evolving rapidly, and those embracing digitization and payment innovations are the pioneers of this transformation.

The countdown to a metamorphosed customer experience has begun. 3… 2… 1… Explore the full set of key figures and innovations in our infographic! ?

Sources : Ernst & Young « How to build the insurer of the future”, 2019 – Deloitte « Tendances Assurance 10ème édition », 2022 – OpinionWay pour Esker 2022 – Baromètre DAF et Digital 2021, Option Finance & Wavestone – Numeral « How instant payment will change insurance », 2022 – Etude mc2i 20

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About the author
Content & Communication Manager

Marie brings extensive expertise in marketing, communication, and branding, with experience spanning both large corporations and start-ups. She has led communication strategies across diverse sectors, including financial services and digital advertising.

Her focus: creating impactful messages and delivering engaging brand experiences. From visual identity to omnichannel campaigns, she blends creativity, data, and performance to elevate brand impact.

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