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Payments: a strategic priority for CFOs

Written by : Marie Gramaccia
Published on 23 May 2024

Payments can directly impact a company’s performance, provided the right tools are integrated. CFOs must therefore choose the most suitable payment methods, tailored to their organization’s specific needs. Digital payment solutions are essential for both incoming and outgoing transactions.

Incoming payments: getting smarter

Receiving payments might seem straightforward, yet it poses a major challenge for the Finance department. The objective is to get paid on time and accurately while keeping the process simple and intuitive. Ensuring the reliability and security of this process helps minimize unpaid invoices, which can adversely affect the company’s financial health. Thus, offering the most appropriate payment methods is crucial. While this choice depends on factors such as company size, industry, and customer type, bank transfers and direct debits are the most common B2B methods within the SEPA zone, as they are simpler and less costly than card or check payments.

The chosen payment method influences cash flow management. Some methods enable instant fund transfers, while others may take several days to process. Lack of traceability can also complicate decision-making. Therefore, automating payment flows becomes essential.

For CFOs, standardizing and digitizing payment processes is critical. Virtual IBANs (alternative IBANs that redirect financial flows to the main IBAN) are a key tool for tracking incoming payments in real time and facilitating accounting reconciliations.

Outgoing payments: instantaneity and expense control

Managing outgoing payments is a major challenge for financial departments. To optimize cash flow, transactions must be smooth, and instant refunds are sometimes required. Each use case demands a specific payment method. The instant transfer, a growing European payment method, allows for better cash flow management by automating outgoing payments and ensuring nearly immediate transaction execution.

Virtual cards, which are instantly available, offer an effective alternative for managing departmental, service, or employee expenses, simplifying internal accounting. With advanced customization features, companies can set spending rules (amount limits, activation times, and periods) to control various budgets.

Payment management significantly impacts operational efficiency. Payments should be considered a strategic component within a company, not just an organizational issue. Manual payment processes can increase the risk of errors or delays, significantly affecting cash flow. By automating payments and integrating innovative solutions such as virtual IBANs, instant transfers, or virtual cards, CFOs can streamline operations and better manage cash flows.

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About the author
Content & Communication Manager

Marie combines expertise in marketing, communication, and branding, shaped by experiences in both startups and large organizations.
Her background spans sectors like financial services and digital advertising, where she’s led strategies across a variety of contexts.

At Xpollens, she leverages her knowledge of fintech and payments to craft content that’s clear, insightful, and grounded in the realities of the industry.

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